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How to Write the Marketing and Sales Section of a Business Plan

“If you believe your product or service can fulfil a true need, it’s your moral obligation to sell it.” - Zig Ziglar

In the last installment of our creating a business plan series, we talked about the approach for detailing your products and services.

In the sixth “creating your professional business plan” installment, we’ll expand on this, and help you to develop your marketing and sales plans, so that your business plan readers will gain an appreciation for how you’re going to advertise your offerings to your target core customer base.