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How to Write the Product and Services Section of a Business Plan

Updated: Jan 7, 2022

"You’ve got to start with the customer experience and work back toward the technology – not the other way around." - Steve Jobs

In this, the fifth installment in our ”Creating your business plan” article series, we’re going to discuss the information you should include regarding your products and services and how they contribute to your unique value proposition and what sets you apart from your peer group.


Most companies either sell a range of products or offers several services to their customers, and sometimes both, especially as your start to grow and scale-up your business operations.


Describe Your Product or Service Offerings