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How to Write the Company Overview Section for a Business Plan

Updated: Jan 7, 2022

When you’re developing your business plan, you may find that describing your company isn’t as easy as it sounds. A quality description requires you to think very deeply about what your company is, and where you’d like it to go in the future.


You’ll need to view your company through multiple lenses, describing it in terms of its history, how it compares to your competition, who your customers are, and what they want from you.


And while it’s essential to craft a rigorous description, you don’t want to go into excessive detail. Your company description functions as an introduction to your business plan, so you want to leave the more in-depth discussions for later in the document.