Business Plan Executive Summary: How to Write Guide.

The business plan executive summary provides a comprehensive overview of the proposed venture.

Writing Your Business Plan Executive Summary

Creating a comprehensive business plan with an executive summary to outline its details and goals is essential for any new organization. This article will supply helpful tips for making your business plan executive summary, including what to include and avoid.

What is a business plan executive summary?

Aspiring entrepreneurs utilize a business plan to showcase their concepts to potential investors. The executive summary is essential, as it needs to be concise, captivating, and easily understandable. It should cover the business, the issue, the target demographic, and crucial financial details. Ideally, it should span between one and four pages and makeup no more than 10% of the plan. Typically, it is placed right after the cover page and table of contents.

How do you write an executive summary?

As you write your business plan executive summary, you should provide a comprehensive overview of the proposed venture. It highlights the key elements that will contribute to the business’s success, such as the market opportunity, unique value proposition, and the team’s experience and expertise. By carefully considering these factors, the company can achieve significant growth and profitability in the coming years. Additionally, the plan outlines the necessary steps for executing this vision, including marketing, sales, operations, and financial management. This plan presents an excellent opportunity for investors and stakeholders interested in a high-growth, high-potential business in a rapidly expanding market.

The business plan executive summary provides a comprehensive overview of the proposed venture.

The executive summary of the business plan provides a comprehensive overview of the proposed venture.

Business Plan Executive Summary Elements

Creating a business plan involves outlining your company’s goals and strategies. Essential business plan components include management and marketing sections, an executive summary, and summaries of each plan section. This guide is designed to assist you in crafting a comprehensive yet concise executive summary for your business plan.


To provide a brief overview of the business plan, the executive summary section should follow the structure of the plan’s sections. Being concise enables the reader to quickly grasp the key points and objectives outlined in the plan.

Vision and Mission: 

When creating your business plan executive summary, clearly articulating the company’s vision and mission statement is essential. This should be done by concisely explaining the company’s purpose in just a few sentences.

Company Overview including History, Structure, and Leadership: 

In this section of the business plan executive summary, we provide information about the company’s location, duration of operation, and the experienced individuals managing the business. Although this is just a summary, we aim to provide the readers with a brief overview of the company’s structure and leadership. We will elaborate further on management experience in the detailed business plan.

Business Model (Products or Services): 

The section of a business plan known as the business model highlights the product or service offered by the company, along with the selling channels and target market. This segment is essential as it explains the solution provided to the consumer and how it addresses their problems, ultimately defining the company’s purpose. The executive summary must clearly and concisely detail the company’s raison d’être.

Market Opportunity: 

The report provides a comprehensive market research and size overview, outlining key details such as the target customer, geographical scope, and typical buyers. Through careful analysis, it has been discovered that there is significant potential for business growth due to the high level of consumer demand in the market. This information is invaluable for any business looking to expand and capitalize on new opportunities.

Your Competitive Advantages:

When thoroughly analyzing your competitors, distilling the information into a concise summary is crucial. This summary will prove invaluable in setting your business apart from others in the market. Focus on identifying and emphasizing the key strengths that make your business more attractive to consumers. By doing so, you will be better positioned to succeed in a competitive business landscape.

Financial Projections:

When creating your business plan, you must project sales and expenses for the first few years of operation. This section is typically the first one that readers review, making it a critical aspect of your plan. It’s recommended to include at least one year’s cash flow predictions. However, having two to three years is better. Some investors may request a five-year forecast; a minimum ten-year forecast is often necessary for construction-real estate projects.

Startup Funding Requests or Funding Needs Summary for Established Businesses:

 If you’re starting a business, the funding needs summary will outline the expenses required to launch and operate your company. For established and growing companies, it’s essential to identify the additional cost elements that require funding. Typically, you should address the budget needs for the first year, or if you have projections, consider the cost needs for two to three years. When repaying a loan, it is essential to factor in the costs, such as interest and direct loan payments, in the financial proforma.

When To Write a Business Plan Executive Summary 

Knowing when to write your executive summary in your business plan is crucial. Even though it is a summary, it should be placed at the beginning of the project. It is best to write the executive summary last, after finishing the rest of the plan. This makes it easier to summarize the contents of the plan. It is recommended to keep the summary brief, no longer than two pages. This ensures the reader won’t need too much time on it.

Here is an example executive summary

Knowing what to expect can make writing an executive summary easier. To help you, here’s an example of an executive summary that can serve as a template.


Creating an executive summary can be straightforward if you have already dedicated time to crafting a comprehensive business plan. Extract the key points from each section and emphasize essential details that will capture the reader’s attention and encourage them to learn more about your company and its financial needs.

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Are you looking to grow your business but unsure where to start? Our small business consulting and leadership coaching services are here to help! We’ll work with you to scale your operations and achieve your goals. Plus, we offer a free 30-minute consultation to ensure we fit your needs correctly. Let’s get started!

Contact Noirwolf Consulting today using the website contact form or by emailing or call us at +44 113 328 0868.

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